Your conference guide for OMMA Metrics & Measurement on June 9th. The art and science of online measurement has never been more challenging than it is today. New mediums are sprouting up overnight and users are actively engaging with each other and brands on the web like never before. Although an innovative and exciting time to be in digital, there are many challenges to be faced in knowing where to spend your marketing dollars and how to measure the efficacy of your online campaigns. At OMMA Metrics & Measurement we will explore the state of the measurement industry and the various sources of data available to understand your customer and measure how they are exposed to and interact with your brand online.
Conference guide provided by Context Optional, a premier social marketing firm leading brands in marketing and consumer promotions across social networks.